Africa is a rapidly developing economically active market with over 1 billion potential users. It is thus essential for brand owners seeking to entrench or expand their presence on the continent to take advantage of each new channel available to communicate and engage with this market.
Brand owners should extend their presence into the dotAfrica gTLD as early as possible to ensure that they secure their brand as a domain name and protect against possible speculative registrations. Added benefits include affiliating brand identity with the African Continent and showing a preference for Africa specific services, products and content; showcasing commitment to Africa’s growth and development; expanding the brand’s footprint and influence in the region; and obtaining a competitive brand edge.
Registry Africa has established a mechanism to allow brand owners to register domain names corresponding to their pre-existing rights BEFORE dotAfrica is opened for general registrations (known as the “General Availability” or “Open Phase”).
Brand owners (or their legal representatives) will also be able to keep track of dotAfrica domain names that could potentially conflict with their dotAfrica domain name, or with their existing registered trade marks as the case may be.
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